The top fashion industry moments that shaped our modern history starting from the oldest to the most recent.
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1. The moment Sir Charles Frederick Worth of the house of Worth invented what is now known as the modern runway show. He started showing his private couture clients his newest design collections using live models in his atelier. Read all about this epic moment here.
This was the start of the modern fashion industry as we know it.
The moment that Jeanne Paquin decided she would be the best model for her brand, then the subsequent moment when at the advice of her banker marketing expert benefactor/husband when she decided to open other point of sale ateliers in other key market international cities establishing the very first international fashion brand with this business model.
Moment number three started from the first world war, an event that brought in a new era in history also changed the fashion industry. One notable change was marked by a huge number of women picking up the slack for the men doing manual labor. Women started wearing pants. This was unheard of as a common practice at the time. Women loved wearing pants and the trend was fueled by the fashion industry. Political events are shaped by fashion and fashion is shaped by political events. Period.
Moment number 4.
The Gold Rush in the American West. Who made the most gold? The company that sold jeans to all the would be gold miners of course, namely Levi's Stratus Company. American's adopted jeans and and never gave them up.. Thus the expression was coined, "American's live in their jeans." This went on to be a world trend to such an extent that he revenue generated from denim clothing sales has almost reached 200 billion annually.
The 1950s. The decade that ready-made clothing manifested itself and completely took over. Yes, the textile revolution started in the late 1800's but readymade clothing manufacturing didn't actually gain full market share until the 50s.
The age of the department store and universal sizing charts made made -to-measure, bespoke, and couture clothes almost absolute, a daily luxury only for the wealthy. What about the upper middle class? Well, reserved only for special occasions.
Yes prior to the 50s kids really did pay attention in home-economics class since most common people still made much of their own clothes at home with vouge patterns and visits to the towns fabric store. I was there born in 55. I taught myself to design on vouge patterns and my the age of 9 was sewing my own fabulous clothes. You see I was in a terrible childhood accident, a fire that left my legs severely scared. I used this sewing culture as a way to rebuild my self identity and self-esteem. Read my full story here.
The ready-made industry created more wealth for the upper echelon of name brands than near any other revolution in history. The ready-made industry has also changed the way most people think about fashion and the way they live their lives. It has brought about more options of expression in personal style then throughout all history. Yet, it has also been a tool for social and political change as we will see on the next page.